Profile
Creative problem-solver with a background in art direction, advertising and product design. Over a decade of freelance experience collaborating with international brands and cultural institutions. I combine strong visual sensibilities with hands-on technical knowledge — from AI prototyping and tooling to web and print production. I enjoy solving problems with clever creative and technical solutions.
Projects & Experiments
AI-Powered Review Analysis Tool
Cross-platform scraper + NLP pipeline. Stores output (JSON/CSV/HTML) and allows natural-language queries for sentiment and themes (e.g. finding reviews where users feel duped).
SpotTheYear — Multiplayer Music Quiz
Designed & prototyped a Spotify-driven multiplayer quiz where an iPad acts as the shared board and phones are controllers. Real-time scoring and playlist generation by year-range.
Cross-Platform AI Terminal Assistant
Terminal tool for macOS/Windows/Linux that integrates local or API-based AI models and suggests context-aware commands and explanations.
Selected Clients & Work
Skullcandy
Volvo
Göteborgs Stad
Mullvad
AJ Produkter
Kiwi
TV & Award Shows
Cookbook (layout)
Work Experience
2014 — Present
Freelance Art Director / Creator
Concepts, campaigns and creative products across print, digital, TV and events. Applied AI and prototyping to client and personal projects.
2014 — 2016
Creator — Hey, it's Enrico Pallazzo!
Collaborative creative output and production.
2014
Art Director Intern / Art Director — Forsman & Bodenfors Factory
Supported campaign development at a leading creative agency.
Education
Art Director Program — 2 years
Physiotherapist (BSc) — Karolinska Institutet
Music Program — Hvitfeldtska Gymnasiet
Elementary and Highschool in both Sweden & Italy